Problem

Aurora Coffee Co., a boutique roaster, had a fragmented brand presence. Their logo varied across channels, colors weren’t standardized, and packaging looked disconnected from digital touchpoints. This inconsistency weakened recognition and trust, especially in competitive retail environments.

Approach

Logo: Crafted a minimal, modern logotype paired with a rising sun icon to symbolize renewal and energy.

Color Palette: Developed a warm, earthy palette — muted greens, soft beige, and deep espresso brown — to reflect natural origins and coffee culture.

Typography: Introduced a clean sans-serif primary typeface for headlines and a humanist secondary typeface for warmth in body copy.

Brand Kit: Compiled scalable guidelines covering logo usage, spacing, color codes, typography rules, and iconography.

Result

• A unified identity that seamlessly carried across packaging, website, and social media feeds.

• Packaging prototypes showed stronger shelf appeal, with a consistent look that reinforced the artisanal yet modern vibe.

• Social mockups demonstrated improved visual cohesion, giving the brand a professional, trustworthy presence.

• Increased brand recall and recognizability in customer surveys (hypothetical for mockup purposes).

Problem

The existing website relied on outdated templates, cluttered layouts, and generic stock visuals. This caused low engagement and high bounce rates, as users struggled to quickly understand the product’s value.

Approach

• Redesigned the core web visuals with a clean, modern aesthetic.

• Built modular hero sections with bold typography and concise messaging.

• Designed custom iconography and UI elements to match LumenTech’s brand voice.

• Prioritized readability and responsive scaling, ensuring accessibility across devices.

• Incorporated subtle motion cues and white space to guide the user journey.

Result

The refreshed web visuals created an intuitive, professional look that increased user trust. Product onboarding felt smoother, while the clarified visual hierarchy improved clarity and reduced drop-offs.

Problem

Flow Fitness had scattered visuals across their social platforms. Posts lacked energy and didn’t follow a unified design language, which made the brand feel inconsistent and forgettable.

Approach

Created a set of bold, minimal templates tailored for Instagram stories, reels, and carousel posts. The system included a flexible grid, strong typography, and brand-aligned color accents. Copy tone was set to be concise, motivational, and on-brand. Templates were designed for quick adaptation to new campaign content while keeping visuals consistent.

Result

Follower interaction increased through more engaging, dynamic visuals. The unified style gave the campaign a recognizable identity, making the feed look polished and intentional.